I leave today for Embedded World, the largest embedded conference and trade fair and an annual pilgrimage for me. EW, held in Nuremberg, Germany, is like no other embedded event because of the size and scale of the exhibition, and that it attracts so many embedded professionals. It is a "who's who" of our industry. If something is happening in embedded, then you can probably find it demonstrated during this week-long event.
The other unique aspect of Embedded World for me, as an American, is the different expectations of visitors and exhibitors. In the US, trade shows seem to be declining and the engagements between visitors and exhibitors are quick and transactional. At Embedded World exbitors often invite visitors into the stand area to sit and share a cup of espresso. Visitors are more intentional about spending time with interesting suppliers and spending time to learn about new techology--and to connect on a more personal level.
I have been attending Embedded World for at least 10 years and it seems that every time there is some expansion or new hall to visit. My time this year will be spent between our demo station in Hall 4, Stand 108 and partner meetings.
At the Atollic stand we will be demonstrating our flagship TrueSTUDIO Pro C/C++ development tools for ARM-based devices. We now offer support for ARM Cortex-M7 devices.
If you are attending Embedded World this year let me know and we can find time to meet.
If not, make your plans for next year!